Getting a business online is a very powerful and inspiring idea. Any business owner or manager agrees that his company should do something online, to go online somehow. But when it comes to detailing what “online somehow” actually means, most brick-and-mortar entrepreneurs lose themselves into the woods of IT terminology and theoretical online concepts.
We’ve decided to shed a bit of light on this matter. Here is where we try answering to main business questions providing “online how to’s”, that a restaurant manager may consider if ever operating an online component for his business.
We’ll take it easy and explain all you need to know step-by-step. After reading all this content you will be able to:
- Conduct effectively your restaurant online presence activities
- Know how to double your client base and frequency of ordering through online sales
- Or at least order food online for you and your friends :)
How to start selling to more clients than those sitting at the tables
We’ll start from the assumption that you already have a restaurant business that is already serving food in a dine-in way. If so, you should expand into the online space with one little piece at a time. The point is: start easy, start small.
Start by expanding your serving output with some pick-up business. Basically, you do all that you’ve been doing before but you also set-up a fast order counter and packaging food step.
Back to basics - are you really ready?
Are you really ready to start selling to more customers than you do today?
How to start selling online
Trying some casual pick-up service first would provide an effective way of calibrating a full-blown take-away business without investing and risking too much from the start. There are many things such as menu items, pricing packaging and cooking flows to optimize before putting more chips on this idea.
But when you see promising results for your takeout business, don’t wait! Set-up a website asap and allow people to pre-order online. Avoid letting them queueing up because this may backfire on your business. Queuing people are frustrated, some are even noisy and they will be starring in the plates of the other people that came to dine-in. Customer satisfaction may decrease an all-fronts.
How to build a restaurant website that sells
The complete guide to building a restaurant website that helps you grow your business.
How to get your first online ordering clients
It all boils down to letting people know that you are now doing this. In fact you are even happier to engage in an online interaction. Really. Build confidence within your clients that if they try ordering online from you, someone would really like to take care of them. A simple headline like “All online orders are manually confirmed by us! Find out in real-time when your food is ready!” can do wonders for your initial adoption rate.
How to start doing deliveries
How is your pick-up business lately? If you’ve done all the right things for your pick-up business but you simply don’t see any other way to significantly increase further…Well then, maybe it is time to consider doing some delivery business too.
How to make more of your clients order online for delivery or pickup
Now it’s time to make good use of your eligible phone list of clients. If you have been taking phone orders for delivery during the last years, chances are this marketing-ready list is big. If not…than maybe it is better to jump directly to some Facebook paid posts.
How to do SMS marketing
SMS is an effective ways to talk to your clients. Learn how to do it using a standard phone.
How to get new clients ordering online
If you already do pick-up and delivery business, you do quite a good chunk of your business online, but you feel that you’re entering on a plateau in terms of sales growth, than it’s probably the right time to move the game to the next level.
How to advertise on Facebook
Here we explain in details how the Facebook ads work, so that you can make the most of your money.
How to promote with Google AdWords
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