Why is your solution free?
Our business model is relying on the idea of a freemium model as we provide a simplified do-it-yourself ordering platform for free, easy to use by anyone. There are no hidden fees, commissions or contracts.
However, we also offer a set of premium features (which are more complex) that the customers can choose to pay for if they find them useful for their business, for example: online payments, promotions, sales optimized restaurant websites, branded mobile apps.
Also, those who want our staff/support team to take care of the system implementation may help us operate by paying extra for those services (e.g. having our team configure the menu, instead of configuring it yourself).
In a sense our business model is very similar to the business model of other internet companies that provide awesome functionality for free (combining monetization elements inspired from Firefox, Wikipedia, Dropbox or more profitable entities like Facebook, Google, Yahoo, etc).The difference is that we come with this service in an industry that was not used to benefit from such freebies until now.