So Is Loyalty A Real Issue?

Our little survey, simplistic as it may seem, it does nevertheless reflect what is happening at a larger level. We put together a mixed panel of restaurants gathered from all around the world.

It seems there is very little knowledge about how you can combine classic investments with very affordable, yet so effective online marketing tools like Facebook page, own site, online submissions and other means of online marketing exposure.

You may think that things are different in your area, and you may be right about some aspects, but did you also know that:

NRA study of restaurant owners indicated that “they believe that 60% of their customers are frequent”.

But the analysis of credit card transactions indicates that “only 15% of customers could be considered frequent buyers.”

“Surveys indicate that restaurant owners have a false sense of security when it comes to frequent customers. They state that the the average is 15%. This is much lower than the average percentage in similar industries with high frequency and stiff competition.

An effective loyalty program can easily increase the average of 15% to over 50%.”