But What Can Loyalty Bring?
Loyal clients are affordable
It is six times harder to attract new customers than to please your loyal consumers
Loyal clients bring more money
Loyal consumers spend 5% more than non-loyal customers.
Loyal consumers visit your restaurant 20% more times than non-loyal customers.
Loyal clients bring more people
82% of loyalty program members referred at least one person to their program.
42% of loyalty program members referred four or more.
Loyal clients are the last leaving
When things get tough your loyal ones may be your only escape plan. They may continue to order from you for a while even if things are not so good as before so they can help you survive a crisis situation. More importantly, they constantly give you feedback on things you can improve or on the areas where you’ve lately become sloppy. This may save your business even before having big problems.
Source: Restaurant Loyalty Statistics from the National Restaurant Association, US