super bowl restaurant promotions
by Andreea Dobrila

Super Bowl restaurant promotions play a crucial role in a restaurant’s success. The Super Bowl, after all, is one of the food industry’s biggest days of the year. According to The United Food and Commercial Workers International Union (UFCW), Americans consume more food on Super Bowl Sunday than on any other day of the year except Thanksgiving.

Americans’ favorite foods during 2021’s Super Bowl are chips and dip (42%), chicken wings (37%), pizza (31%), nachos (23%), cheese and crackers (21%), burgers and sliders (15%), cookies (14%), ice cream (12%), mozzarella sticks (11%), and tacos (10%).

Super Bowl 2022 might still look different because of the pandemic, but that doesn’t mean you can’t do something special as a restaurant owner to celebrate this day and boost profits.
Luckily, most popular Super Bowl foods travel well and are common orders for pickup and delivery. Not to mention customers crave comfort food because of the pandemic, which is exactly what wings and pizza are.

Consider these Super Bowl restaurant ideas and promos that can help you sell more food and earn more money.

restaurant super bowl main dish

Include Discounts in Your Super Bowl Restaurant Promotions

People will definitely order a lot of food for Super Bowl 2022. Last year, 96.4 million people watched the Super Bowl on TV, so it’s safe to assume this number will increase considering the continuation of the pandemic. Most people will probably stay at home to watch the game with their families and friends.

Encourage those fans to buy more food by giving them discounts for bulk orders. For example, your Super Bowl restaurant menu may include 10% off every 50/100 wings. You can also use promotions like free delivery, free drinks, and extra sides to increase the average check value.

A lot of restaurants in your area will try to get fans to order from them. Make sure you know about their promotions, so you can offer equally or even more appealing deals.

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The easiest way to sell more? Include promos right in your online restaurant menu. It's free, fast & easy to do.

Make Super Bowl Restaurant Specials for Each Team

During the Super Bowl, it’s all about the two teams that will face each other. Make your food game-worthy by tailoring some items to each team. You have a nearly unlimited number of ways to make your Super Bowl food ideas special on the day.

So, in that respect, you could:

  • Rename your dipping sauces with the teams’ names.
  • Print napkins in the colors of each team.
  • Serve appetizers in football-shaped dishes.
  • Arrange pizza toppings in the shape of a team’s logo or mascot.

Anything that sets your food apart from what other restaurants sell will give you an advantage.

Related: 15 Unique Restaurant Promotion Ideas that Will Increase Loyalty

Super Bowl Foods and Appetizers You Can Serve

So, what is the best food for watching football? The answer is mostly junk food, although you can brainstorm some healthy Super Bowl recipes as well if they’re more suitable for your restaurant.

Football finger food is very popular for Super Bowl parties and gatherings because it’s easy to eat and share. Here are the top 15 Super Bowl foods you can serve at your restaurant:

  • Chicken wings;
  • Chips and dip;
  • Pizza;
  • Potato skins;
  • Pigs in a blanket;
  • Deviled eggs;
  • Mozzarella sticks;
  • Subs;
  • Nachos;
  • Tacos;
  • Burgers and sliders;
  • Cheese and crackers;
  • Chili;
  • Cookies;
  • Ice cream.

You might also like: 12 Fast-Food Marketing Strategies and Profitable Promotion Ideas

Super Bowl Bar Ideas and Drink Specials

Bars are also popular hotspots during the Super Bowl. Since you probably already have at least one TV, you can host a viewing party and have promotions on drinks and wings.

Consider organizing a fun raffle to animate the spirits or a trivia tournament with a special football-themed prize. Invite customers to wear their favorite team’s jersey and decorate their faces with the team’s colors.

During halftime, you can play some fun games like Super Bowl Bingo, rate the commercials together, or invite people to take photos in your Super Bowl decorated photo booth.

And because you own a bar, here are some Super Bowl drink specials you can serve:

  • Beermosas – put an all-day twist on football’s most popular drink
  • Blue Moon Jell-O shots – another type of beer served as a shot with orange Jell-O and vodka
  • Apple cider mojitos – nothing more refreshing than cider topped off with fresh mint
  • Red wine hot cocoa – for people who want to feel cozy and have a good time at the same time
  • Prosecco slushies – who doesn’t love a good slushie and all-day prosecco?

Create a Super Bowl 2022 Theme for Online Ordering

When people visit your restaurant’s online ordering page, they should see a celebration of Super Bowl 2022 that gets them excited about the game. Excited customers are more likely to order extra food because they believe that their friends and guests will love it.

You can decorate your online ordering page with pictures of football stadiums, goalposts, football players, and scoreboards. As long as you don’t infringe on anyone’s copyrights, you can also use images that represent the teams.

Your online ordering page should include all of the specials that you offer during Super Bowl 2022. Don’t make your customers search for the deals. Use a big font, and put the information right on the page. It can also help to include the specials on your homepage.

Super Bowl is a competitive day for football players… and restaurants alike. So this year, no matter the actual Super Bowl results, make sure your restaurant is a winner by creating plenty of Super Bowl restaurant promotions so more fans will order food from you.

Free Online Ordering System for Your Restaurant Website Create your profile in minutes and start accepting orders today

Winning tip: If you want to set up a Super Bowl promo fast, without too much hassle, click the “Get Started” button above. Next, go to the “Marketing” section in your restaurant dashboard & choose from the long list of free and available promotions listed there. The promos will automatically appear on your website.

You might also like: 10 Must-Have Restaurant Website Features You Need to Sell More

Spread Your Super Bowl Promotion Ideas on Social Media

Use social media to let people know about your Super Bowl food promotions. In the days leading up to Super Bowl LVI, you can post pictures of your themed foods, promote your discounts, and add links to your online ordering page.

Read more: How to Add an Online Ordering Button to Facebook

If local regulations allow you to organize a (socially distanced) Super Bowl party at your restaurant, try some restaurant Super Bowl party ideas like waiters dressed in team jerseys, football-themed decorations, or an Instagram corner where people can take photos with themed props and costume items.

You can also use your business’s social media accounts to share positive reviews, release videos about your employees siding against each other, and show off your decoration ideas for Super Bowl parties. The more active you get on social media platforms, the more likely it is that search engines will direct people to you when they’ll google for “game day food specials near me.


This might not be your typical Super Bowl but with the right Super Bowl restaurant promotions applied to online ordering, you can increase your sales and attract new customers. People will be ordering food now more than ever, and it’s up to you to woo them with appetizing photos, irresistible promos, and timely delivery.

photo of GloriaFood blog writer Andreea Dobrila
Andreea Dobrila

Andreea Dobrila is a proven web copywriter & marketing strategist. She pushes online restaurants on the fast-track to quickly growing their online sales. Win more business by using her bulletproof tips & secrets.

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