super bowl restaurant promotions
by Andreea Dobrila

Super Bowl restaurant promotions play a crucial role in a restaurant’s success. The Super Bowl, after all, is one of the food industry’s biggest days of the year. According to The United Food and Commercial Workers International Union (UFCW), Americans consume more food on Super Bowl Sunday than on any other day of the year except Thanksgiving.

During 2017’s Super Bowl LI, Americans consumed about 1.33 billion chicken wings. Pizza Hut expected to serve so many people that it hired an additional 11,000 employees.

Super Bowl 2021 might look different because of the pandemic, but that doesn’t mean you can’t do something special as a restaurant owner to celebrate this day and boost profits. Consider these Super Bowl restaurant ideas and promos that can help you sell more food and earn more money.

Include Discounts in Your Super Bowl Restaurant Promotions

People will definitely order a lot of food for Super Bowl 2021. Last year, 100 million people watched the Super Bowl on TV, so it’s safe to assume this number will increase considering the pandemic. Most people will probably stay at home to watch the game with their families and friends.

Encourage those fans to buy more food by giving them discounts for bulk orders. For example, your Super Bowl restaurant menu may include 10% off every 50/100 wings. You can also use promotions like free delivery, free drinks, and extra sides.

A lot of restaurants in your area will try to get fans to order from them. Make sure you know about their promotions, so you can offer equally or even more appealing deals.

The easiest way to sell more? Include promos right in your online restaurant menu. It's free, fast & easy to do.

Make Super Bowl Restaurant Specials for Each Team

During the Super Bowl, it’s all about the two teams that will face each other. Make your food game-worthy by tailoring some items to each team. You have a nearly unlimited number of ways to make your food special on the day.

So, in that respect, you could:

  • Rename your dipping sauces with the teams’ names.
  • Print napkins in the colors of each team.
  • Serve appetizers in football-shaped dishes.
  • Arrange pizza toppings in the shape of a team’s logo or mascot.

Anything that sets your food apart from what other restaurants sell will give you an advantage.

Related: 15 Unique Restaurant Promotion Ideas that Will Increase Loyalty

Super Bowl Foods and Appetizers You Can Serve

So, what is the best food for watching football? The answer is mostly junk food, although you can brainstorm some healthy Super Bowl recipes as well if they’re more suitable for your restaurant.

Football finger food is very popular for Super Bowl parties and gatherings because it’s easy to eat and share. Here are top 10 Super Bowl foods you can serve at your restaurant:

  • Chicken wings;
  • Chips and dip;
  • Pizza;
  • Potato skins;
  • Pigs in a blanket;
  • Deviled eggs;
  • Subs;
  • Nachos;
  • Sliders;
  • Chili.

Create a Super Bowl 2021 Theme for Online Ordering

When people visit your restaurant’s online ordering page, they should see a celebration of Super Bowl 2021 that gets them excited about the game. Excited people are more likely to order extra food because they believe that their friends and guests will love it.

You can decorate your online ordering page with pictures of football stadiums, goalposts, football players, and scoreboards. As long as you don’t infringe on anyone’s copyrights, you can also use images that represent the teams.

Your online ordering page should include all of the specials that you offer during Super Bowl 2021. Don’t make your customers search for the deals. Use a big font, and put the information right on the page. It can also help to include the specials on your homepage.

Super Bowl is a competitive day for football players… and restaurants alike. So this year, no matter the actual Super Bowl results, make sure your restaurant is a winner by creating plenty of Super Bowl restaurant promotions so more fans will order food from you.

Bonus tip: If you don’t want to go through too much hassle and want to set up a Super Bowl promo fast, then click the “Get Access Now” button (located in the upper right corner of this page). Next, go to the “Marketing” section in your restaurant dashboard & choose from the long list of free and available promotions listed there. The promos will automatically appear on your website.

Spread Your Super Bowl Promotion Ideas on Social Media

Use social media to let people know about your Super Bowl food promotions. In the days leading up to Super Bowl LV, you can post pictures of your themed foods, promote your discounts, and add links to your online ordering page.

If local regulations allow you to organize (socially distanced) events at your restaurant, try some restaurant Super Bowl party ideas like waiters dressed in team jerseys, football-themed decorations, or an Instagram corner where people can take photos with themed props and costume items.

You can also use your business’s social media accounts to share positive reviews, release videos about your employees siding against each other, and show off your decoration ideas for Super Bowl parties. The more active you get on social media platforms, the more likely it is that search engines will direct people to you when they’ll google for “game day food specials near me.


This might not be your typical Super Bowl but with the right Super Bowl restaurant promotions applied to online ordering, you can increase your sales and attract new customers. People will be ordering food now more than ever, and it’s up to you to woo them with appetizing photos, irresistible promos, and timely delivery.

photo of GloriaFood blog writer Andreea Dobrila
Andreea Dobrila

Andreea Dobrila is a proven web copywriter & marketing strategist. She pushes online restaurants on the fast-track to quickly growing their online sales. Win more business by using her bulletproof tips & secrets.

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