Learning how to increase restaurant delivery sales is one of the easiest ways to grow your business without expanding your restaurant’s seating capacity. However, there’s one thing that most restaurant owners forget about when putting all their efforts into increasing their sales: dealing with the preventative maintenance of their kitchen equipment. It’s pretty disconcerting to make a profit only to use it to buy another equipment or pay an arm and a leg for the repairs.
Even when you have a full house, you can have your staff cook dishes for delivery customers.
If you’ve ever wondered how to make a slow restaurant busy, then adding delivery to your restaurant business is the key to achieving all that.
And this is backed by recent studies. Restaurant delivery statistics show that online food orders have more than tripled over the last 7 years. Think about it this way: you already have a growing base of consumers who want food delivery. Now, all you have to do is find some quick ways to make customers choose your restaurant instead of your competitors’.
How to make it convenient for your customers to order from your restaurant
First things first. Your customers need a convenient way to place delivery orders. If you’re adding delivery to your restaurant, then you might as well update your website with an online order form, like the one provided by GloriaFood.
Don’t expect people to call your restaurant to place orders. Most of today’s customers think of phone calls as an inconvenience. This particular inconvenience is one of the reasons that smartphone users overwhelmingly prefer text messages.
You can also make online ordering easier by adding a delivery page to your restaurant website. The page should include the menu items that you deliver and the price of each item.
If you don’t have a delivery driver, then you might want to hire one, instead of partnering with delivery services which will take a higher chunk of your profits as your delivery business grows.
Also, it’s also great to give your customers the option to pay for their delivery orders online. Many people would rather pay online with a credit card than give cash to a delivery driver.
You don’t need much technical skill to add an online ordering page to your website. You can just use our online ordering system to start taking free and unlimited online delivery orders. Plus, the setup is fast and easy.
Build an App That Makes Ordering Easy for Customers
Your most loyal customers might want an even easier way to order food from your restaurant. A smartphone app gives them a quick, convenient way to order the food they want.
Letting your customers order through an app can also give them the option to:
- Repeat their favorite orders.
- Automatically pay without leaving the app.
- Receive messages about your current promotions.
Learn How to Increase Restaurant Delivery Sales With Social Media
You probably already use social media platforms to tempt your customers with your delicious dishes. When you want to know how to increase foot traffic in a restaurant, look no further than platforms like Facebook and Instagram.
You can use similar creative restaurant marketing ideas to grow your delivery orders.
A useful delivery marketing strategy should include information about things like:
- Your delivery radius.
- Whether you charge a delivery fee.
- Delivery companies that you partner with.
- How long does it typically take for a delivery order to reach the customer.
- Specials that apply only to delivery orders.
Customers want information, but they also need images and messages that convince them to act on the spot.
You have nearly unlimited ways to entice your audience with social media posts. On Instagram, you could show pictures of:
- A delivery driver heading out the door.
- Attractive images of packaged food ready for delivery.
- Happy customers enjoying their food.
Encourage your customers to share pictures of their food and include an unique hashtag (specific to your restaurant) that will help other people to easily find those images.
Follow Your Competitors to Learn Creative Food Delivery Marketing Ideas
You can’t learn how to improve your restaurant business in a vacuum. You need to learn from your local and national competitors to see what types of creative marketing ideas they use.
By following your competitors, you will discover some of the best restaurant promotions right now.
Not all of them will apply to delivery, but you can adapt concepts to meet your needs. For example, if a pizza restaurant posts a Valentine’s picture of a heart-shaped pie, you could post a similar picture with a heart-shaped pizza. Include a link to your website to make it simple for your followers to place their delivery orders.
You can also update brunch marketing ideas by adding some text to your photos. Post a beautiful link of a popular brunch item with a message that says “Can’t leave the office today? Stay energized with our brunch delivery!”
How to Increase Restaurant Delivery Sales During Special Events
Special events give you excellent opportunities to promote certain menu items and services. If you want to learn how to increase footfall in your restaurant, you would post information about drink & appetizer specials.
When you make a subtle twist to the concept, you can find how to increase delivery orders during special events.
Consider what people ate during the 2019 Super Bowl. Overall, Americans consumed:
- 1.3 billion chicken wings
- 2 million pizzas
- 10 million pounds of ribs
About 98.2 million people watched Super Bowl LII from home. You know that a lot of those viewers had food delivered to their homes.
Why not get customers to get food from you by posting pictures of your food and telling everyone about your game-day delivery promotions?
You don’t need one of the world’s most popular sporting events to promote your delivery items, though. You can use practically any event as an excuse to market your business and promote delivery orders.
Related: Unique restaurant promotion ideas
Take National Keto Day (January 5) as an example. On National Keto Day, you can promote low-carb items on your menu. Perhaps you even wave your delivery fee for customers that only order keto-friendly foods.
You can develop similar creative ideas for celebrations like:
- Fun at Work Day (January 28) – Push lunchtime delivery options.
- National Plant a Flower Day (March 12) – Include a free flower with every delivery.
- National Foster Care Day (May 7) – Give a special treat to foster parents and kids.
Use Every Opportunity to Boost Business
You need technology and marketing ideas to increase delivery sales and help your restaurant earn more money. If you really want to know how to increase restaurant delivery sales, then you have to combine a good website (or app) with creative promotions that will get the attention of existing and potential customers.