halloween restaurant promotions

Halloween is a scary and frightfully fun holiday. That time of the year not only makes kids happy but also parents and adults, since it is a nostalgic holiday, reminding them of their childhoods. So, this means that restaurant owners can tap into this emotional holiday & run plenty of Halloween restaurant promotions, involving:

  • attractive Halloween menus
  • exclusive shows
  • themed parties and more

Each year, billions of dollars are channeled to Halloween, which is not going to change this October, either. If that made you jump, then, let’s show you how you can skyrocket your sales using a handful of restaurant promotions for October.

Halloween Restaurant Promotions that work

Menus inspired by fire, color, and zombies work very well. For example, red-colored foods and drinks will be perfect for Halloween dishes, but not just that. In addition you could use plenty of Halloween restaurant promotions to attract customers, like: 2-for-1 Vampire punches. 

Halloween restaurant promotions: 2-for-1 cocktails

The Vampire Punch                                                                           The Haunted Orchard Cocktail

Another great and fun Halloween promotion would be to greet your guests with “vampire blood” shots in laboratory tubes or syringes:

Mixed drinks with high-proof alcohol and flammables that are ignited before consumption is also another performer. But due to the combination of alcohol and fire, safety measures must be taken to avoid exposure of the bartender and patrons to hazards.

Any dramatic flair serving cocktails or mixed drinks should not consume when the flames are still burning.

If you don’t have any ideas for restaurant promotions, then be sure to check out our article 15 Unique Restaurant Promotion Ideas that Will Increase Loyalty in 2019 and simply replace your usual names with Halloween themed foods and drinks.

Any food can be turned into a Halloween themed food, as long as you add the following words to their names. Check out our list of Halloween menu food names below:

halloween menu food names

It’s not difficult coming up with Halloween food and drinks, as long as you use your imagination.

Halloween menu ideas for restaurants

If you’re wondering what Halloween menu ideas for restaurants you should use, then you should start with the following examples listed below.

You can have Halloween shaped appetizers:

halloween at restaurant: create simple yet Halloween themed foods for your guests

Bacon Wrapped Jalapeno Ghouls, Mummy Dogs, Mummy Brie and Spider Web Guacamole

Pizzas…

halloween menu ideas for restaurants: halloween themed pizza

You can also create spooky salads and soups:

Halloween theme salads and soups

Source: you can find out more about here

… or frightening desserts:

You can also give your regular dishes scary names, like: Ghostly Pizza or The Bloody Eye.

Promote Your Halloween Promotion Ideas on Social Media

There are many marketing ideas to deploy during Halloween, which includes search engines and social media promotions. When patrons are searching for “Halloween themed restaurants near me” on Google or any social media site, they are usually looking for restaurants offering something different, fun, and scary.

Capture your followers’ attention, by showing them some of the great surprises that they will find in your restaurant on Halloween, like foods or drinks. Offer them sneak peaks into what the Halloween night will bring. In fact, we have put together a few Halloween flyers that you can upload to your social media accounts. You can use them as they are or you can change the text.

Here are a few examples of Halloween advertising text:

Halloween advertising flyer examples

Halloween Restaurant Flyer Templates

Advertise your  menu and drinks promotions. It’s even a great idea to live stream or share videos of your Halloween-ish restaurant.

Regular and consistent promotion of your cocktails and menu on social media can make your guests excited to come to our restaurant on Halloween.

You can also organize a Halloween-themed party and distribute invitations through online or local outlets. Ensure invitation marketing campaigns are delivered a few weeks before the event.

Make sure you also post keywords like “Halloween restaurant [Your city name]: on your website.

I.e., Halloween restaurant NYC

Don’t forget to make your atmosphere endearing and refreshing for everyone that will be part of the fun. Remember, the more comfortable your business makes guests feel, the more the referral your business gets.

Make it Memorable for the Little Guests

Kids particularly enjoy Halloween. As a restaurant owner, you should make provisions for children’s parties. Not only does this attract children but also draw parents to your business as they love seeing their kids have fun – who wouldn’t?

You can also let your social media followers know you’ll have candy – so that parents can also come trick or treating with their kids. It’s a triple win, for the kids, for the parents and for you.

You can take this to the next level by organizing your staff in costumes of zombies and witches. Because kids tend to get afraid of scary characters, they’ll find the experience more thrilling.

Another exciting thing you can do is to organize contests like choosing the best masks, giving out candies and sweets, playing simple games like shooting pumpkin contest. If you can connect with their deeper part, they’re going to tell their friends and next neighbors’ kids about your restaurant.

Other Restaurant Ideas for Halloween

When people get to your bar or restaurant, what they see can also motivate their choice of telling loved ones about how super creepy and enjoyable your business space is.

Decorate your windows to attract passersby

Start by dressing up your restaurant in Halloween outfits. A Halloween-themed window can ignite the curiosity of passersby who will be easier prompted to check out your restaurant.

Let customers know about your Halloween themed restaurant from afar

You can also put a few carved pumpkins on top of your restaurant, so people can spot your themed restaurant from afar.

halloween restaurant promotions: let your guests know that you're celebrating halloween

Source: pumpkins on buildings

Decorate your main entrance

Or you can adorn your restaurant’s main entrance with dry leave branches and pumpkins, accompanied by a warning message for your customers, along the lines of “Enter at your own risk” or “Turn back now”.

Create your own Halloween pumpkin candle holders

Also, you can also create some creative and funny decorations to entice your guests. For instance, you can easily create a Halloween pumpkin candle holder:

Besides, uniquely made pumpkins are also a smart way to get people to tell others about how great and unique your designs are. This means that word-of-mouth will get you plenty of free publicity. Carving impressive pumpkin art such as “I love beer” quote can serve as a social media candy for your followers.

Plus, if you don’t have time to carve the pumpkins, you can also draw faces on them, which takes considerable less time:

The ideas here are limitless; be creative, offer something unique and related to your business. If you can’t seem to come up with an idea, check what your competitors are doing.

Use spider web to decorate your restaurant

You can even stretch some white net on the bar and ceiling to create a cobweb-like experience.

Since Halloween is shrouded in secrets and darkness, turn off the lights, make the menu creepy and unusual to spice guests up. Making your Halloween promotion frightfully funny shouldn’t be nerve-wracking; just offer everyday stuff in different and creative ways.

Conclusion

Taking care of a few October promotions for your Halloween themed restaurant shouldn’t be a daunting process. It’s about being creative, scary, and funny.

Most importantly, it’s about creating a great experience that your customers will love. An effective Halloween promotion will comprise of tailored menus, cocktails, and events that target and attract the right people.

If you show them that they can have a great time at your restaurant, by using some great Halloween restaurant promotions, then your customers will be bound to get back and spend yet another Halloween at your restaurant.

photo of GloriaFood blog writer Andreea Dobrila
Andreea Dobrila

Andreea Dobrila is a proven web copywriter & marketing strategist. She pushes online restaurants on the fast-track to quickly growing their online sales. Win more business by using her bulletproof tips & secrets.

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