What’s The Benefit Of Offering Your Clients A Mobile App For Restaurant Ordering?
Before hitting the “how” bit of having your own restaurant mobile app, let’s first tackle the “why” bit and crunch some numbers. According to a market study conducted by the Interactive Advertising Bureau (IAB) and Viggle, “69% of customers prefer to order food online via their mobile device”
“This research highlights the fact that the mobile internet is increasingly becoming a vital tool to help consumers navigate their everyday lives – even when it comes to simple tasks such as ordering a pizza,” said Anna Bager, IAB vice president and general manager of the Mobile Marketing Center of Excellence.
The study also found that 50% of all surveyed consumers download restaurant specific apps – restaurant-branded apps – to place online food orders via their smartphone or tablet.
Another study, called Digital Evolution of Foodservice, and which was conducted by the NDP group, says:
“New convenience-enabling technologies, like mobile ordering, are a bright spot in an otherwise slow period for the restaurant industry.
The U.S. foodservice traffic has been stuck between a 1 percent gain and flat for several years now, but restaurant visits paid by mobile app increased by 50 percent over the last year.
Mobile apps and other technologies are meeting the needs of time-strapped consumers and have given new meaning to quick service”.
Using a mobile app for restaurant ordering helps streamline your business because it helps your clients, by making their lives a whole lot easier. In fact, we’re basing every single one of our decisions on one very important factor: convenience.
When Convenience Meets Utility: Our Restaurant Mobile App
As a society, we’re constantly seeking for ways to evolve. And using convenience for our own comfort is one of the main reasons why we choose to evolve.
When it comes down to pretty much everything we’re doing, convenience has become a decisive factor.
In fact, data compiled by research firm The NPD Group reveals that among the top reasons consumers use mobile apps for restaurant ordering are so they can enjoy convenience in all of its forms:
- order, pay, and have their food ready when they arrive,
- receive specials and coupons,
- & look up menu items.
So, if you also decide to add the delivery feature to all this, then you’re paving your way towards a higher flux of sales.
And that’s because more than 50% of consumers use mobile apps to have their food delivered to them when:
- they don’t want to leave home,
- Or because “it’s “easier”,
- or “quicker” than cooking”.
All valid points. So that’s what you should be doing. Because by helping them, you’re basically helping your business grow.
And the best part? By benefiting from these options, you’re also going to gain plenty of repeat customers. So… repeat business, anyone?
Related: Restaurant Order Taking App
Take It One Step Further: The GloriaFood Branded Mobile App
The GloriaFood Branded Mobile App is a premium app that we designed, but which appears to be completely your own since it features your own…
- & slogan to best reflect your restaurant’s cuisine and identity.
So how cool would it be to have your own branded app, featuring your restaurant’s name? I’ll tell something: it will make you as cool as a cucumber 🙂
The GloriaFood Branded Mobile App can make all that possible. In a heartbeat. How exciting is that?
Plus, setting up this native app is something super easy to do.
Related: White Label Food Ordering App
Just give our restaurant app builder a chance and see for yourself. Click here to find out more.
The GloriaFood FoodBooking App – A Gift for You
As a thank you for those of you who chose the GloriaFood online ordering system and are ready to gain an additional sales channel, we have created a great app (which is completely free) and which is called Foodbooking.
FoodBooking is our own exclusive and personalized marketplace of restaurants, listing all of our clients that wish to be part of this shared mobile app. So everyone who downloads the FoodBooking app can see all the restaurants located in their proximity and which deliver to their homes.
And one of those restaurants may be you. So that’s a double win for you. Because we’re showing your restaurant profile to a whole new target audience, to people out there who may have never heard about your business before, while you’re getting repeat business from your current customers.
So before I go, I’ll just tell you one thing you should never forget: having a restaurant mobile app enabling your customers to easily order their favorite foods is a powerful weapon to have in your marketing arsenal. And it will help you keep up with the Joneses of the restaurant industry.
Getting repeat customers is a choice. So make the right choice. Set up your account on the GloriaFood website if you haven’t done so already, follow the easy steps towards getting your own food ordering app and Bob’s your uncle!