Valentine’s Day is just around the corner and for many restaurants, this is one of the most important days in the calendar. So using a few Valentine’s Day restaurant promotions is a great way of taking advantage of this love holiday… while putting your restaurant on the map. This is the day when couples really splash out and want to celebrate their relationship by dining out in style.
However, the content couple isn’t the only market you need to target as a restaurateur this February 14th. Many restaurants are also thinking of innovative ways of drawing in single people through anti-Valentine’s Day promotions and themes.
Why using a few Valentine’s Day restaurant promotions will help boost your sales
You probably don’t need us to tell you how important Valentine’s Day is for restaurant business. However, these stats will show you just how much you can profit this February, by using a few thought-out Valentine’s Day restaurant ideas.
According to a National Retail Federation survey, in 2018, the average American consumer spent $143.56 on Valentine’s Day alone. And out of all consumers who celebrated Valentine’s Day, 35% of those chose to pamper their significant other to a romantic evening in a restaurant.
So implementing a few Valentine’s Day restaurant promotions gives you the chance to shine and put your business firmly on the map for potential diners… who are willing to dig deep into their pockets. Couples are looking for something truly special, a restaurant that creates a romantic ambiance and a meal that stands apart from a regular evening out. And don’t worry, getting this right takes little planning.
Valentine’s Day restaurant promotions
1. Create a Valentine’s Day Themed Menu
On Valentine’s day restaurant specials are a must. As a restaurateur, you need to create a menu that symbolizes love. You could try adding some well-known aphrodisiacs to your menu, like oysters, or lava cake.
In addition, your chefs can also get creative and prepare some heart-shaped foods for your guests, which you can then easily advertise it in your GloriaFood menu, if you’re currently using ours. Take a look below:
Putting thought into your menu will help get customers through the door in the first place. Then, it will also help ensure that they are satisfied with the overall experience that you provided them with. This way, they are likely to return to your establishment in the not so distant future.
Make sure you also think about offering discounts – i.e., reduced prices for those customers who order two or three courses. You might also think about offering Valentine’s Day takeaway offers to cater to the needs of those who prefer a quiet night in.
2. Happy Hour Valentine’s Day Restaurant Drink Promotions
Another one of the great Valentine’s Day promotion ideas is to lure customers in for pre-drinks before having dinner. During happy hour, you can offer them 2 for 1 love-themed cocktails, with romantic names, such as ‘Love Potion’, ‘Be Mine’ and ‘Sealed with a Kiss’ – your customers are sure to fall in love with them! Champagne is also an incredibly romantic drink, so offering a free glass of bubbles on arrival is also a sure fire way of securing restaurant bookings.
3. Offer a Surprise Gift
As part of your Valentine’s Day restaurant promotions, you could make them an irresistible offer: a free gift with their meal, like chocolates, flowers, and wine.
4. Use music to create a romantic ambiance
Music speaks the language of love and is pivotal in creating the perfect romantic setting. Playing some jazz music, or even hiring a live jazz band or concert pianist will go a long way in creating the perfect romantic mood for your guests. Also, ensure that the music is subtle and creates the perfect backdrop to a romantic evening for two.
Anti-Valentine’s Day Restaurant Ideas
Valentine’s Day can feel a little exclusive if you are not in a relationship, which is why the anti-Valentine’s Day rhetoric has gained a lot of momentum in recent years. A survey commissioned by finder.com revealed that “27% of single people and 33% of separated people plan to treat themselves. On average, Americans will spend $55 on self-gifting.” If you are thinking of appealing to those who are single on Valentine’s Day, here are some anti-Valentine’s Day promotion ideas that might help you:
1. Meal free for a friend
According to the same study conducted by finder.com, “more than half (51%) of women will celebrate Valentine’s Day with their friends, and almost a third (31%) of men will do the same Make Valentine’s Day about celebrating friendship and offer a free meal for a friend (I.e. buy one main and get another free).
2. Theme your menu
Think about serving the most unromantic food you can think of. Think oodles of garlic, ribs, burgers, blue cheese – essentially food that you can eat guilt-free for the night and not have to worry about bad breath or making a mess.You can also offer some mouth-watering cocktails, with unromantic names such as ‘Love on the Rocks’ or ‘Break-up’.
Give customers the chance to sing their heart out, by offering them a themed karaoke night – include in the karaoke list songs that celebrate independence, and friendship. Don’t forget about famous broken heart ballads.
Offering original and affordable Valentine’s Day restaurant promotions is key to encourage couples through your doors this February. Putting the effort into creating something innovative on this special day will help to not only boost your profits, but also attract a new customer base.
If creating a few Valentine’s day restaurant specials and setting the mood for a romantic dinner for two isn’t your restaurant’s style, then why not do something different and use a few anti-Valentine’s Day restaurant ideas instead? This is a growing market as the day is being reclaimed by those it has so frequently excluded.
Whatever you decide to do, make sure you plan ahead and get yourself in a good position to make the most of this lucrative celebration of love, by implementing at least one of the Valentine’s Day restaurant promotions listed above.