Valentine’s Day 2020 is fast approaching and for many restaurants, this is one of the most important days of the year. Offering a few Valentine’s Day restaurant promotions is a great way of taking advantage of this celebration of love… while putting your restaurant on the map. This is the day when couples really splash out and want to celebrate their relationship by dining out in style.
However, happy couples aren’t the only segment you need to target as a restaurateur this February 14th. Many restaurants are also coming up with innovative ways of drawing in single people using anti-Valentine’s Day promotions and themes. Below, we share some ideas for both.
Why offering Valentine’s Day restaurant promotions will help boost your sales
You probably don’t need us to tell you how important Valentine’s Day is for the restaurant business. However, these stats will show you just how much you can profit this February, by using a few thought-out Valentine’s Day restaurant ideas.
According to a National Retail Federation survey, in 2018, the average American consumer spent $143.56 on Valentine’s Day alone. And out of all consumers who celebrated Valentine’s Day, 35% chose to pamper their significant other with a romantic evening in a restaurant.
Implementing a few Valentine’s Day restaurant promotions gives you the chance to shine and put your business firmly on the map for potential diners… who are willing to dig deep into their pockets. Couples are looking for something truly special, a restaurant that creates a romantic ambiance and a meal that stands apart from a regular evening out. And don’t worry, getting this right takes little planning.
Valentine’s Day Restaurant Promotions
1. Create a Valentine’s Day Themed Menu
On Valentine’s Day, restaurant specials are a must. As a restaurateur, you need to create a restaurant Valentine menu that symbolizes love. For instance, try adding some well-known aphrodisiacs to your menu, like oysters, or lava cake.
In addition, your chefs can also get creative and prepare some heart-shaped foods for your guests, which you can then easily advertise in your GloriaFood menu if you’re currently using ours. Take a look below:
Brainstorm some creative Valentine’s Day dessert recipes that can be split by the two lovebirds such as a heart-shaped lava cake or a delicious brandy chocolate mousse.
Putting thought into your Valentine’s Day menu ideas will get customers through the door in the first place. Then, it will also ensure that they are satisfied with the overall experience. This way, they are likely to return to your establishment in the not so distant future.
Make sure you also think about offering discounts – i.e., reduced prices for those customers who order two or three courses. You might also consider offering Valentine’s Day takeaway offers to cater to the needs of those who prefer a quiet night in.
3. Happy Hour Valentine’s Day Restaurant Drink Promotions
Another one of the greatest Valentine’s Day promotion ideas you can try is to lure customers in for pre-drinks before having dinner. During happy hour, you can offer them 2 for 1 love-themed cocktails with romantic names, such as ‘Love Potion’, ‘Be Mine’ and ‘Sealed with a Kiss’ – your customers are sure to fall in love with them! Champagne is also an incredibly romantic drink, so offering a free glass of bubbles on arrival is a sure-fire way of securing restaurant bookings.
3. Offer a Surprise Gift
As part of your Valentine’s Day restaurant promotions, you could make your customers an irresistible offer: a free gift with their meal, like chocolates, flowers, or wine.
4. Capitalize on Table Reservations
To encourage your customers to book a table in advance for the big day, offer a 30% discount to the first 30 people who make a reservation for Valentine’s Day. You can easily take table reservations with our table reservation system for restaurants.
A lot of people search for “Valentine’s Day restaurants near me,” so make sure they see you’re celebrating this holiday when they visit your website.
5. Use Music to Create a Romantic Ambiance
Music speaks the language of love and is pivotal in creating the perfect romantic setting. Playing some jazz music, or even hiring a live jazz band or concert pianist will go a long way in creating the perfect romantic mood for your guests. However, ensure that the music is subtle and creates the perfect backdrop to a romantic evening for two.
Anti-Valentine’s Day Restaurant Ideas
Valentine’s Day can feel a little exclusive if you are not in a relationship, which is why the anti-Valentine’s Day rhetoric has gained a lot of momentum in recent years. A survey commissioned by finder.com revealed that 39% of single people and 52% of separated people plan to treat themselves. The average American will spend about $235.56 on self-gifting.
If you are thinking of appealing to those who are single on Valentine’s Day, here are some anti-Valentine’s Day promotion ideas that might help you:
1. Celebrate with Friends and Colleagues
According to the same study conducted by finder.com, people are willing to spend $208.10 on average for a friend on V-day. Make Valentine’s Day about celebrating friendship by turning your basic Valentine dinner themes into Galentine’s Day (just like Leslie Knope did on Parks and Rec). Offer a free meal for a friend (i.e. buy one Valentine’s Day main course and get another free), serve Cosmos, and help friends have a spectacular day together.
If the evening is reserved for more extravagant Valentine’s Day dinner events, throughout the day, you can brainstorm some Valentine’s brunch ideas or Valentine’s Day office lunch ideas, especially if your restaurant is located around office buildings. Encourage customers to take a lunch break and come celebrate love in your establishment by giving them a 20% discount on all lunch courses.
2. Create an Unromantic Menu
Put a spin on the traditional Valentine’s Day menu at your restaurant by serving the most unromantic food you can think of. Oodles of garlic, ribs, burgers, blue cheese – essentially food that you can eat guilt-free for the night and not have to worry about bad breath or making a mess. You can also offer mouth-watering cocktails with unromantic names such as ‘Love on the Rocks’ or ‘Break-up.’
3. Organize a Karaoke Night
Give customers the chance to sing their hearts out by offering them a themed karaoke night – include songs that celebrate independence and friendship, and don’t forget about famous broken heart ballads.
4. Set up a Facebook Contest
What drives people to celebrate Valentine’s Day alone or with a friend is often a bad breakup. One of the best Valentine’s Day advertising ideas is to spread the word on social media. Organize a contest on Facebook and ask people to share their worst breakup story. The winner of the most terrible one will get a free meal at your restaurant on V-day.
5. Bring in an Anti-Valentine’s Day Piñata
When it comes to decorating for an Anti-Valentine’s Day party, you can go for ironic pink hearts and doilies or you can bring in black heart decorations, sassy wreaths, and best of all, a broken heart piñata. Give your customers a bat and let them channel their rage into breaking the piñata into tiny little pieces – just like their hearts were.
Offering original and affordable Valentine’s Day promotion ideas for restaurants is key to getting couples through your doors this February. Putting an effort into creating something innovative on this special day will help boost your profits and attract a new customer base.
If creating Valentine’s day restaurant specials and setting the mood for a romantic dinner for two isn’t your restaurant’s style, do something different and use a few anti-Valentine’s Day restaurant ideas. This is a growing market as the day is being reclaimed by those it has so frequently excluded.
Whatever you decide to do, make sure you plan ahead and make the most of this lucrative celebration of love by implementing at least one of the Valentine’s Day restaurant promotions listed above.