How to Create a Restaurant Landing Page That Will Convert

Does your restaurant have a website yet? If the answer is no, you need to create one ASAP to boost your online visibility, attract more customers, and strengthen brand loyalty.

For a restaurant website to be successful, it needs landing pages that will turn visitors into customers. Below, we look at what a restaurant landing page is, why it’s a crucial element of your website, and how to create a profitable one.

What Is a Restaurant Landing Page?

A restaurant landing page is a webpage where restaurants can display their menu, promotions, and services to promote their brand and convince visitors to take certain actions such as booking a table or placing an order online.

What is the Difference Between a Website and a Landing Page?

A landing page is a smaller part of a website. Typically, a restaurant website is made up of a homepage, several landing pages, as well as other pages designed to provide more information such as an About page or a Blog page.

As opposed to all the other pages on your restaurant’s website, your landing pages will be focused on a call-to-action. Simply put, a landing page is designed to convert.

5 Benefits of Landing Page Optimization for Restaurants

Convert more visitors into customers

The chief benefit of optimizing your restaurant landing page is an increase in conversions. If you take the time to write compelling copy, upload professional-looking images, and craft unmissable calls to action, visitors will have a higher chance of turning into customers.

Increase visibility on Google

Landing page optimization also involves optimization for search engines, which means researching keywords that are relevant to your cuisine and location and adding them to the landing page. This will boost your Google rankings and make it easier for customers to find your website online.

Make a good first impression

Once your landing page is at the top of Google’s search engine, customers will click on it to discover more about your restaurant. For many of them, that will be the first interaction they have with you, so showing them a put-together landing page will make a great first impression.

Promote your restaurant effectively

Your website is one of the best platforms for promoting your restaurant. Think of your landing pages as opportunities to showcase new menus, services, special offers, or events. That way, users who visit your website will get to learn about all the cool things you offer.

Build brand credibility

People trust a professional-looking brand website more than they trust shady third-party sources. If they read it on your website, it must be true. On that note, be careful not to have outdated information on any of your landing pages because you risk disappointing customers and getting negative reviews.

How to Build a Profitable Restaurant Landing Page

Stick to a simple restaurant landing page design

Your landing page doesn’t need a cutting-edge design with many elements and complicated visuals. A minimalist restaurant website can do the job better because it allows users to focus on what really matters: your calls to action.

Your restaurant name and logo, a couple of well-chosen food images, a memorable slogan, and your CTA buttons are all users need to see when they first access your landing page.

Ensure your landing page is responsive

Responsiveness refers to your landing page’s ability to properly display on any device, including smartphones and tablets. This is a must-have today since a lot of your customers will browse your website on their phones.

If the copy is too small, the Menu button is out of focus, or they have to pinch the screen to view the entire page, they will click away faster than you can say “cheese.”

Make the navigation simple and intuitive

If customers need to go searching for your menu, Order button, contact information, or any other type of feature or service, you’re doing it wrong.

Users should be able to navigate from one landing page to another seamlessly using the top and bottom navigation, as well as useful links inside the page.

For example, let’s say someone is currently on the Contact page but wants to quickly see the menu or place an order. In the landing page example below, they can easily do that by clicking on MENU in the header or directly on the See MENU & Order button.

Optimize your landing page for search engines

For your landing page to convert better, more people need to find it. And if you don’t do search engine optimization, it’s nearly impossible for your website to rank high.

Your main target audience will be locals who can easily visit your restaurant or are located within your delivery areas. Those locals will usually use terms such as “Italian restaurant in [area],” “Italian restaurant near me,” or “Italian food delivery in [area]” when looking for specific types of cuisine.

That’s why it’s important to optimize your landing pages with keywords that are relevant to your cuisine and area.

Having separate landing pages dedicated to these search terms can help you rank higher and increase the chances of people finding your page when searching for, let’s say, Pizza Delivery in New York’s Upper East Side.

Create a separate menu landing page

Out of the many landing pages your restaurant website will have, a menu landing page is the most important. Why? Because most people visiting your website will be searching for the menu.

Ensure the menu landing page is linked in the website’s header so it can be easy for users to access. If you accept online orders as well, make the Order button visible on the menu page for people who were convinced by your dishes and now want to place an order.

Use enticing images on your food website landing page

It’s right there in the name: a food website landing page must contain images of food if you want it to be successful at converting users into customers.

People are naturally drawn to mouth-watering photos of food. They make us feel as if we can taste the dish, which leads to cravings, which then leads to clicking the Order button.

Don’t hesitate to showcase your menu in its most tempting virtual form: the visual one.

Write compelling copy designed to tempt visitors

Next to photos, copy can help your landing pages convert better. Use words designed to trigger cravings and hunger and remember that quality trumps quantity: landing pages don’t need a lot of text to work.

Be descriptive when it comes to your dishes. Instead of simply saying “tomato soup,” say “zesty tomato soup.” Even a simple adjective can make a difference.

Use positive language that will spark anticipation, such as “delicious,” “quality,” “mouth-watering,” “tasty,” “irresistible,” and so on.

Here is an example of copy for a landing page showcasing promotions on desserts:

Dig your spoon into these irresistibly sweet promos: Our limited-time dessert promotions are carefully crafted to sprinkle some joy into your lunch break. Only available between 11 AM and 2 PM, Monday to Friday, add them to your order whenever you feel like a sweet treat!

Make your call-to-actions (CTAs) the focal point of your landing page

Since the goal of a landing page is to sell, you need to ensure no one will miss the call-to-action. In most cases, a restaurant landing page’s call-to-action will either be See Menu, Order, or Book a Table.

Having those buttons readily available not just in the header but also in multiple places on the page can help increase conversions.

Make the buttons stand out on the page by using a different color. This will guide the user’s eyes where you want them to go.

Attract customers with promotions and special offers

Create a dedicated landing page for your restaurant promotions so customers can get a bird’s eye view of all the available promos. Make it easy for them to redeem the offer with a “View deal” button next to each promo.

Promote new features and services

Finally, use your landing pages as opportunities to promote new and exciting things from your restaurant. That can be online ordering, a branded mobile app that customers can download on their phones, or anything else.

Think of your restaurant website as a virtual catalog. Users can learn more about your business and come back again and again to place orders, book a table, or redeem a limited-time offer.

How to Instantly Get Restaurant Landing Pages Designed to Convert

Have we convinced you that all the features above are a must-have for the success of your landing pages? Then you’ll be happy to know there’s an easy way to get all of them in minutes.

How? Use our restaurant website builder to generate a website personalized to your cuisine and location that comes with:

• A simple, intuitive design & easy navigation;
• Built-in SEO optimization and a variety of landing pages targeting all the areas where you operate;
• Separate landing pages for your menu, special offers, food delivery, and contact information;
• Built-in online ordering and table reservation system;
• Highly visible Order and Table Reservation buttons;
• A simple, drag-and-drop interface that helps you customize the information on your website whenever you want;

If you need help setting up your restaurant website, follow this step-by-step tutorial:

Closing Thoughts

Every restaurant needs a website if they hope to get ahead of the competition in this increasingly digital world. But having a website isn’t enough. You need to turn it into a money-making machine by crafting restaurant landing pages that customers won’t be able to resist.

Follow the tips above to create your own landing pages or make your job easier by using our restaurant website builder and we can generate them for you.