We are living in a digital age in which we are basically doing everything online – including eating. And we have the online food delivery statistics to prove it. Maybe we want our food delivered to our doorstep when it’s too hot to go outside, or when it’s too cold, or when it’s raining.
Or when we are too busy to go to the restaurant and wait for the food to be brought to our table. There are countless reasons for delegating the task of cooking & bringing us the food.
But why is that? Well, remember my previous article when I told you about the needs that people acquire during their lifetime?
(Hint: here it is if you want to refresh your memory: Related: 15 Unique Restaurant Promotion Ideas that Will Increase Loyalty)
The wants that they feel they “need” are the following:
- To be informed
- Cleanliness of body and surroundings.
- Expression of beauty and style
Bottom line? Out of that list, convenience is the most important factor influencing our online food ordering decisions. And according to Hudson Riehle, SVP of Research and Innovation Services for the National Restaurant Association:
“From the consumer perspective, there’s nothing more convenient than having the restaurant come to them.
The off-premise component has been primarily responsible for industry growth over the past decade, and it won’t be decreasing into 2018 and beyond.”
Nigel Travis, CEO of Dunkin Donuts believes that delivery will turn up to be the holy grail [of the restaurant industry] in the next few years.
Melissa Wilson, principal of Technomic – an important consulting and research firm – says:
“It’s a lot of people who do not want to go out to a restaurant for the occasion.
We hear from drivers how often people answer the door in their pajamas.”
And according to another research report conducted by UBS called “Is the Kitchen Dead?:
“Online ordering has started to become the norm, thanks to the convenience, accuracy, and ability to integrate payments.
“At scale, ubiquitous on-demand and subscription delivery of prepared food could potentially spell the end of cooking at home.”
So let’s take a look at the infographic below to see other important facts about online food ordering and delivery.
Online Food Delivery Statistics
Sources: QSR Web; NPD, Lightspeed, NRN, Restaurant Business, Oddle, Caterlyst, McKinsey & Company, Morgan Stanley
Warren Solochek, president of NPD’s Foodservice Practice says:
“Delivery epitomizes convenience, which is the value of using foodservice in the first place.
If delivery fits a foodservice operator’s business model and it’s operationally feasible, they definitely need to add it on as an option in order to stay competitive.”
Similarly, Panera CEO Blaine Hurst also recognized the importance of enabling food delivery:
“Consumers go in and out of habits. If I decide I want to try delivery and they don’t have delivery as an option, I’m going to try another restaurant.”
So, as you can see, these online food delivery statistics reveal a powerful truth: delivery is here to stay. As a result, the online food ordering industry size is gaining quite the momentum. So make sure you use these online food delivery statistics to improve your customer service and increase sales.